AKBAR, M. A.; M. SULHAN. Pengaruh Brand Personality, Perceived Quality, dan Word Of Mouth Terhadap Keputusan Pembelian (Study pada Konsumen Beli Kopi Kecamatan Pandaan). Jurnal Administrasi Bisnis Nusantara, [S. l.], v. 5, n. 1, p. 57–66, 2026. DOI: 10.56135/jabnus.v5i1.266. Disponível em: https://jurnal.stiabengkulu.ac.id/index.php/jabn/article/view/266. Acesso em: 4 feb. 2026.