Jurnal Administrasi Bisnis Nusantara

Transformasi Digital dalam Pengelolaan Arsip Kepegawaian: Studi Kasus Penerapan Document Management System (DMS)

Nanin Erlina — 2025-07-04

Penelitian ini bertujuan untuk mengevaluasi penggunaan Document Management System (DMS) dalam mengelola arsip kepegawaian pada Badan Kepegawaian Negara (BKN) Kantor Regional II Surabaya serta menganalisis kepuasan pengguna terhadap aplikasi tersebut. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan pengumpulan data melalui wawancara mendalam dan Focus Group Discussion (FGD) bersama pegawai BKN pengguna DMS. Hasil penelitian menunjukkan adanya efisiensi pengelolaan arsip setelah penerapan DMS karena dalam melakukan pencarian dan penyimpanan dokumen dilakukan secara digital. Namun, masalah terbesar yang dihadapi banyak orang adalah menerapkan perubahan penggunaan dokumen berbasis digital karena antarmuka DMS yang dianggap kurang ramah pengguna, terutama bagi pegawai senior. Selain itu, keluhan lain yang diajukan adalah terbatasnya dukungan teknis, kurangnya pelatihan menyeluruh, serta masalah teknis terkait dengan kecepatan akses dan gangguan server, semua ini mengurangi efektivitas aplikasi DMS. Oleh karena itu, disarankan dalam penelitian ini memperbaiki desain DMS, meningkatkan pelatihan, serta memperbaiki dukungan teknis DMS untuk memaksimalkan pemanfaatan DMS dan kepuasan pengguna. Penelitian ini juga menyumbangkan pemikiran dalam memahami sesulit ini bagi instansi pemerintah dalam menerapkan sistem manajemen dokumen secara digital serta memberikan rekomendasi perbaikan sistem pada masa mendatang.

Studi Kasus: Efektivitas Onboarding dalam Mempercepat Integrasi Business Consultant Baru

Elgin Marchlouisyanto Djaja — 2025-07-08

Tujuan penelitian ini ialah mengevaluasi, pada tataran praktis, seberapa jauh program onboarding mampu mempersiapkan seorang business consultant baru di PT Indomobil Prima Niaga, cabang Kletek, Sidoarjo. Metodologi yang dipilih bersifat kualitatif dan berbasis studi kasus, sehingga pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, serta telaah dokumen resmi yang berkaitan dengan agenda orientasi yang ada. Temuan awal menunjukkan bahwa kegiatan tersebut cukup menyokong adaptasi awal karyawan, sebab para konsultan baru dapat dengan cepat menyerap budaya perusahaan dan memahami visi serta misi yang dijanjikan manajemen. Di sisi keterampilan teknis, peneliti mendapati bahwa materi yang disampaikan masih dangkal; beberapa aspek rumit tentang produk dan sistem internal belum tertangani dengan baik. Walaupun demikian, karyawan yang dilatih melalui program ini cenderung menunjukkan performa yang lebih stabil pada bulan-bulan pertama. Rekomendasi langsung dari penelitian adalah memperbarui konten pelatihan teknis agar sejalan dengan laju inovasi perusahaan. Penelitian semacam ini juga diharapkan mendorong studi lebih lanjut di sektor otomotif, teknologi, atau industri lain yang tengah berkembang pesat.

Hubungan Strategi Pemasaran Digital dan Inovasi Produk Terhadap Kinerja Bisnis dan Kepuasan Pelanggan Beton Pracetak

Beatrik Juliany Limbong — 2025-07-31

The increasing competition in the precast concrete industry demands companies to develop adaptive and innovative strategies to maintain competitiveness and enhance customer satisfaction. This study aims to analyze the relationship between digital marketing strategy and product innovation on business performance and its implications for customer satisfaction at PT Beton Elemenindo Perkasa. A quantitative approach was applied using a survey method with questionnaires distributed to 100 respondents, including contractors, consultants, and end-users of precast concrete products. Data analysis techniques included data quality tests, path analysis, t-test, F-test, and mediation analysis. The results indicate that digital marketing strategies and product innovation have a positive and significant effect on both business performance and customer satisfaction, directly and through the mediation of business performance. These findings suggest that companies that optimize digital marketing and continuously innovate their products are more likely to improve their performance and strengthen customer loyalty. This research provides a theoretical contribution to the development of technology-based business strategies in the construction industry and practical implications for companies formulating adaptive marketing policies in the digital era.

Analisa Persepsi Mahasiswa Akuntansi Terhadap Tanggung Jawab Auditor "(Studi Komparasi Antar Perguruan Tinggi di Kota Bengkulu)"

Yuli Yusnita — 2025-07-31

The research has conducted examination to perception of accounting student toward auditor's responsibility according to the student's opinion. The analysis based on collected data of 60 respondents of the research from questioners by purposive sampling method based on the opinions. The questioners have spread directly to applicants both in and outside the class. Data analyzing method used Independent T-test Sample to tested the difference perception of accounting students in non-private university (UNIB) and private university (UMB and UNIVE D) who took Auditing I lectures and they who has and had take Auditing II lectures. The result bas shown that there are differences perceptions of accounting students in both non-private and private university about the auditor's responsibility.

Pengaruh Brand Image, Kualitas, Layanan Dan Digitalisasi Terhadap Loyalitas Nasabah Bank Bengkulu

Jepri Apizal — 2025-07-31

This study aims to determine the Influence of Brand Image, Quality, Service and Digitalization on Customer Loyalty of Bank Bengkulu. The research sample in this study amounted to 105. The sampling technique is purposive sampling. The data used in this study is primary data. The analysis method of this study is a quantitative method using multiple linear regression analysis tools, multiple correlations, coefficient of determination, t-test and f-test which are processed using IBM SPSS software version 27. The results of the study indicate that the independent variables Brand Image, Service Quality and Digitalization simultaneously have a positive and significant influence on the dependent variable Customer Loyalty of Bank Bengkulu, the Brand Image variable partially has a positive and significant influence on the Customer Loyalty variable. The Service Quality variable partially has a positive and significant influence on the Customer Loyalty variable, and the Digitalization variable partially has a positive and significant influence on the Customer Loyalty variable.

Tingkat Kepuasan Konsumen Terhadap Aplikasi KILOGS pada PT. Krakatau Jasa Logistik

Rahmat Al Hidayat — 2025-07-31

This study aims to analyze the implementation of the KILOGS application in improving cargo tracking transparency and customer satisfaction at PT. Krakatau Jasa Logistik (KJL). This study uses a qualitative approach with a case study method. Data for this study came from two main sources, namely primary data and secondary data, using in-depth interviews, observations and documentation as data collection techniques. The data obtained were analyzed using the thematic analysis method using the Nvivo analysis tool. This technique is used to identify, analyze, and report patterns (themes) that emerge from qualitative data. The results of this study indicate that the implementation of the KILOGS application by PT. Krakatau Jasa Logistik significantly improves customer satisfaction by providing real-time tracking capabilities, automatic notifications and accurate information, thereby increasing transparency and customer trust. The application also succeeded in improving the company's operational efficiency by reducing tracking time, error frequency, and manual employee workload. However, the implementation of KILOGS faces challenges such as low digital customer literacy, difficult registration processes, and preferences for traditional

Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Peningkatan Penjualan Iphone di Toko Yusuf by Phone

Azuwandri Azuwandri — 2025-07-31

This study aims to analyze the influence of product quality and price on customer satisfaction and its impact on the increase in iPhone sales at Yusufbyphone Store. The background of this research is based on the importance of maintaining product quality and setting competitive prices to enhance customer satisfaction in the highly competitive smartphone market. This research employs a quantitative approach using a survey method, where data were collected through questionnaires distributed to 100 respondents who had purchased products at Yusufbyphone Store. The data analysis technique used is multiple linear regression to examine the relationships between variables. The results of the study show that product quality has a positive and significant influence on customer satisfaction. Price also has a positive impact on customer satisfaction, although its effect is not as strong as that of product quality. Furthermore, customer satisfaction significantly influences the increase in iPhone sales at Yusufbyphone Store. These findings indicate that efforts to improve product quality and offer prices that meet customer expectations can enhance satisfaction, ultimately leading to increased sales.