https://jurnal.stiabengkulu.ac.id/index.php/jsb <p style="text-align: justify;">Jurnal Stia Bengkulu : Committe to Administration for Education Quality</p> <div id="journalDescription"> <p style="text-align: justify;">Jurnal Stia Bengkulu dengan p-ISSN <a href="https://issn.lipi.go.id/terbit/detail/1432553293">2088-0510</a> dan e-ISSN <a href="https://issn.lipi.go.id/terbit/detail/20220202191278457">2827-9921</a>, merupakan media publikasi untuk menyalurkan karya ilmiah para dosen, teoritis, dan praktisi dalam bidang administrasi publik, serta pemerhati administrasi publik. terbit dua kali dalam setahun bulan januari dan juli</p> <p style="text-align: justify;">Jurnal ini diterbitkan oleh Sekolah Tinggi Ilmu Administrasi Bengkulu. Menerbitkan hasil penelitian, pemikiran original, pengembangan, pengajaran, tulisan populer, dan kajian buku dalam bidang ilmu administrasi publik.</p> </div> STIA Bengkulu en-US Jurnal Stia Bengkulu : Committe to Administration for Education Quality 2088-0510 https://jurnal.stiabengkulu.ac.id/index.php/jsb/article/view/285 <p><em><span style="font-weight: 400;">This study aims to optimize the organizational structure of Herava, a herbal beverage brand founded by Generation Z students, in order to overcome the constraints of limited human resources within the team. The research focuses on improving the organizational structure, defining job descriptions, and refining the chain of command to enhance team coordination and work efficiency. A qualitative descriptive approach was used, with data collected through observation, interviews, and participatory group discussions. The results show that with a more organized structure and clear division of tasks, team performance can improve even with limited human resources. These findings provide valuable insights for innovation-based MSMEs, especially those managed by students, in maximizing resource management to support sustainable business development.</span></em></p> Desta Sarfani Siti Julfa Fitriyah Sahna Khalisa Isna Siskawati Copyright (c) 2026 Desta Sarfania; Siti Julfa; Sahna Khalisa; Isna Siskawati https://creativecommons.org/licenses/by-sa/4.0 2026-01-29 2026-01-29 12 1 1 8 10.56135/jsb.v12i1.285