Srtategi Pengembangan Pariwisata Pantai Laguna di Kabupaten Kaur Untuk Meningkatkan Daya Tarik Pengunjung

Abstract

The purpose of this research is ti find out the strategy for the development of laguna beach for increase visitor attraction. The research uses qualitative research with a descriptive method. The types of data used in this research are primary and secondary data. Data collection techniques are through observation, iterviews, and documentation.The purpose of this research is to find out what tourism development strategies have been implemented at laguna beach to increase visitor attraction, and to find out what development are needed to increase visitor attraction , and to find out what are the supporting and inhibiting factors for the development of laguna beach tourism. The research informationts were taken directly with a target of 1 beach manager, 1 security officer, 1 cleaning staff, 3 traders, and 3 visitors. The data analysis technique used is data reduction, data display, and conclusion drawing. The results of the research show that the businesses at laguna beach are culinary businesses, lodging business, toilet and bathroom business, parking lot business, swimming tube rental business, photo spot business. The results indicate that laguna beach posseses considerable potential in terms of natural beauty, accessibility, and community support. And for the inhibiting factor, it is the limited budget for the development of tourism. It is hoped that the implementation of these strategies can increase visitor interest and contribute to the sustainable development of tourism in  kaur district and the results of the research on the development strategy of laguna beach tourism in kaur to increase visitor attraction, the strategies that have beeb carried out are improving existing infrastructure such as theentrance and exir reads to laguna beach, maintaining the existing facilities, creating photo spots and maintaining cleanliness around beach so that visitors always feel comfortable. The implemebtation of these strategies is expected to increase visitor interest and contribute to sustainable tourism development in kaur regency.